Versatile copywriter with a wide range of experience writing all types of digital marketing content including articles, newsletters, eBooks, social media posts, and more. I have an upbeat personality with exceptional writing skills, love to think creatively, and can adapt to different mediums, topics, and audiences.
Blog Article with Social Promo: Agile and Current Technology
Description: Written for LeadingAgile, a consulting firm helping large and small companies plan and execute a complete organizational restructuring to support Agile. Agile is a software development style centered around small self-managed teams and breaking work into smaller increments to develop and release faster. This company also promoted that it can be used for many different types of products, not only software development.
This blog was adapted from a video of an executive discussing the changing landscape of technology now compared to when Agile was developed 21 years ago. I completed extra research to create the story of this blog around whether or not Agile is adaptable to use today and how the company has updated its Transformation approach to keep up with evolving technology.
The blog was promoted on company social channels: Facebook, Instagram, Twitter, email, and as shown below on LinkedIn.
Lead Magnet eBook: Business Owner’s Guide to Making the Best Decisions in 2022 & Beyond
Description: Downloadable eBook to boost lead generation for a startup SaaS company. It was promoted on the OGantry company website as well as company social channels. The content for this eBook was adapted from videos of the CEO speaking about their software and what it can do for business owners that are building their own consulting business. The goal was to show business owners that there’s a better way to run their business and how this specific SaaS software could help them do it.
Social Media Swipe: Does Agile Still Work?
Description: Swipe image carousel for Agile Transformation company to explore if Agile is still relevant and why it might not be working for companies. The story is about how Agile started, how it’s progressed, and what the company believes it takes to do it the right way. The content was adapted from numerous videos and blog posts from the company, and the storyline was created by me. Our goal was to get people to think about why their approach wasn’t working and what we could do to help them succeed.
Blog Article: I’m Standing Up For the Keto Diet: Here’s Why
Description: Opinion piece published on www.badyogi.com. I wrote this in response to Jillian Michaels publicly shaming the Keto Diet in 2019 when it became trendy because most people weren’t doing it in a healthy way. This is my opinion as a Nutritionist and I compiled scientific research to address common misconceptions about the diet, who it may or may not be right for, and why I think it can be a great tool for healing.
Recipe and Blog Post: Gluten Free Red Velvet Cupcakes with Goat Cheese Frosting
Description: Recipe that I wrote, tested, and photographed. I have a gluten allergy so I enjoy spending time writing recipes that are as similar as possible to traditional favorites and sharing them on my website and Instagram page. Appears on my website: www.freshorbust.com.
Assorted Social Media Posts & YouTube Videos
Description: Social post to boost lead generation for executive Agile Transformation consulting organization.
Description: This video was promoted on LinkedIn, Facebook, and Instagram to build reach for a startup SaaS company.
Description: YouTube video posted on the company website to show description, video addressing Agile Transformation in large companies to generate leads for the company.
Description: YouTube video posted on the company website to show the description sharing tips for revenue management in a consulting company, and how the SaaS software startup can improve the process.
Postpartum Nutrition eBook
Description: I created this eBook for a local mom’s group I worked with as their Nutritionist. My goal was to provide nutrition education surrounding postpartum health and easy recipes that support healing and breastfeeding. I did all of the research, writing, and recipe development.